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ALTYBAQAN
Altybaqan is an ethno-festival held annually in Almaty region. The purpose of the ethno-festival is to modernize the ethno-cultural tradition of the Kazakh people and bring it to a new level. The festival is held every year in the summer for 4-7 days in the vicinity of rivers and lakes. Everyone who comes to this festival can see the culture and traditions of the Kazakh people in practice and learn the traditions.
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Task
The main task during the project is to develop a modern, minimalistic logo made in Kazakh style.
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Decision
In the course of work, we developed a logo made with minimalistic and Kazakh patterns. We connected Oyu to the letter "к" in the word Altybakan, because by using the letter "к" itself, there is an association not only with the word Altybakan, but also with the Kazakh word.
We chose two colors that are close to the Kazakh people, the nomadic people:
Green is the color of forest, tree, mountain, earth
Orange is the color of earth, soil, sun.
We chose two colors that are close to the Kazakh people, the nomadic people:
Green is the color of forest, tree, mountain, earth
Orange is the color of earth, soil, sun.
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